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Our Story
Western Equipment is a family-owned and operated John Deere dealer with 21 retail locations throughout Texas, Oklahoma, and New Mexico. With roots tracing back to 1916, Western Equipment has been serving the needs of farming and ranching customers for more than a century as their source for cutting edge technologies and a trusted partner in their operations with a commitment to helping every producer be more efficient and more effective at producing food and fiber not just for our region but for our nation and the world.
Our mission is to provide solutions to our customers and achieve unmatched performance through a mutually beneficial relationship with our customers, employees, and suppliers.
In 1916, C.J. DeFehr saw a unique opportunity and opened a John Deere dealership to service the needs of local farmers in and around Corn, Oklahoma. Not long after, in 1923, neighboring businessman Otto Lorenz added the John Deere line to his hardware, grocery, and automobile dealership in Hitchcock, OK.
Over many years, both families' businesses experienced growth and success. They shared the same principles and values when running their businesses, and had a healthy rivalry. However, the unique environment between the competing dealers led to an interesting conversation between grandsons almost 100 years later. In just five short weeks, the two independently successful family businesses with mutual respect for one another, joined forces. They combined almost 200 years of experience to create Western Equipment... And never looked back.
Now, Western Equipment has never been stronger. Small beginnings have evolved into big results. Recognized as one of John Deere's top-tier dealerships, Western Equipment is now focused on a new vision... One of further growth and new ways to provide solutions to our loyal customers.
Western Equipment's future vision holds exciting and endless possibilities. With equipment technology advancing every day, our goal is to continue to provide more value to our customers. We are committed to helping producers get the most out of the opportnities ahead, increasing productivity and efficiency every step of the way. Helping our customers implement new strategies and solutions is paramount to their success and ours.
Amid all of the changing technologies, we know that the key to our business remains the same - understanding the issues our producers face each day and providing solutions to overcome is our commitment. With deep roots in western Oklahoma and the Texas panhandle, we will continue to serve our customers with unsurpassed service - at purchase and long after the sale. Western Equipment is built on years of experience and a deep understanding of our customers' needs. When customers trust Western Equipment with their business, they're leveraging the customer-focused knowledge and expertise of the best team in the industry.
Western Equipment has come a long way over the last 110 years. The key is listening to and understanding our customers' needs, It's what we've done since day one - And it's what we'll always do!
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